President Obama issued his Consumer Privacy Bill of Rights on Feb. 23, 2012, addressing a standard for collection and use of consumer personal information, declaring it “a framework for protecting privacy and promoting innovation in the global digital economy.” You can view the White Paper here: Consumer Data Privacy in a Networked Word, White House Feb. 2012.
This bill of rights does not have the force of law, though the administration has the intent of encouraging it to be passed in future legislation.
President Obama states in the introductory letter that this white paper is a blueprint for privacy in the information age and encourages all companies to abide by it now, voluntarily.
I am pleased to present this new Consumer Privacy Bill of Rights as a blueprint for privacy in the information age. These rights give consumers clear guidance on what they should expect from those who handle their personal information, and set expectations for companies that use personal data. I call on these companies to begin immediately working with privacy advocates, consumer protection enforcement agencies, and others to implement these principles in enforceable codes of conduct. My Administration will work to advance these principles and work with Congress to put them into law. With this Consumer Privacy Bill of Rights, we offer to the world a dynamic model of how to offer strong privacy protection and enable ongoing innovation in new information technologies.
Currently, there is no law in place to regulate the collection or use of our personal information on the internet. The intent of the Consumer Privacy Bill of Rights is to create added protections to the collection and use of our personal data by the various internet companies that are already collecting this information and using it in ways we are not aware. This bill of rights would require disclosures and the ability to opt in or out of certain collection and use of our personal data in a uniform manner.